SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up. But this year, The Marketing Consigliere will not critique the ads; he is not as pleased this year regarding the advertisements, but not because of their famed jocularity. Read the rest of this entry »
With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple’s popular iPhone, which was once thought of a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional.
If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm. From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards. There will be a great mix of marketing and tech professionals, so it will be a night to remember. It’s the best $15 you can spend in Washington.
This video of the most recent Capital Cabal event above was created by @EricaAmerica, aka Erica Anderson, and captures the spirit and opportunity of such an evening. Look for a cameo by The Marketing Consigliere himself.
The Awards Program is relatively new (of course), so won’t quite have Oscar accessories like red carpet and Armani suited/gowned celebrities. But it will be fun and is a milestone in the history of Twitter, because with the use of this platform by B2B companies, it is clear that Twitter is “growing up.”
But if you can’t get here from your corner of the globe, feel free to follow @B2BTOTY on Twitter – we’ll be tweeting the winners live from the event so you’ll still be in the loop!
Sponsors, it would behoove to consider sponsoring the program – Capital Cabal events are promoted to 30,000 of Washington’s leading marketers and tech leaders, all with contacts all over the country. Check out the sponsorship page for more information.
With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing your peers in other industries and learning about the newest tools that will make your job easier. So to keep up with the many facets of advertising, behavioral marketing, business intelligence, search, social networking, web analytics, email marketing and demand generation, there are many choices to make. Read the rest of this entry »
